Venmo

Venmo is a slightly non-traditional marketer. They don’t do above-the-line advertising. The brand has grown organically through word of mouth… and social media.

Swift is Venmo’s Social AOR, driving their only brand marketing mechanism with end-to-end responsibilities. We are responsible for monthly social content, community management, consumer insights, and reporting. 

Venmo had big goals for 2021. They were launching new products, reaching new consumers, and (hopefully) running a few circles around the competition. But at the last minute, one of their product launches got delayed. 

That’s when they came to us: 
If we can’t launch this product, what do we do instead?

Our insights team quickly dug in. We uncovered the phrase “Venmo Me”,  a colloquial term used when asking a pal to reimburse you on Venmo. It was Venmo as a verb and a clear way to build brand equity. We also knew that giveaways were hugely popular from our our deep dives into the category and their competitive set.

So, our solution to their problem?
Launch #VenmoMe to give away 100K in $500 installments.

The internet went nuts for it. Our giveaway drove so much engagement that #Venmo reached the top trending topic organically. It also resulted in 102.9M impressions, 1.1 MM new social followers, 6.7M total engagements, and 3.5M shares.