TikTok

The Millennial generation was the first on social media. They created, pioneered and embraced it. But the social world they built turned against them - the trolls, the fake news, the dishonest personas, the endless dance challenges. They’re over it. But TikTok represents everything they originally loved about social media - community, inspiration, acceptance, creativity, and passion interests.

We took this insight and ran with it in every way possible. 

Our campaign allowed us to target endlessly with 167 unique videos and an image library of 50K+ assets for future use. TikTok was the #1 downloaded app of 2021, and had a 5.5x increase in downloads among millennials.