Fitbit

We maintain a range of different types of relationships with our client partners, and we’re always open to working in new and different ways. Especially when it comes to brands we believe in.

So, when Fitbit’s in-house creative team proposed we collaborate on an ask to elevate and evolve the brand, we jumped at the chance. They had big aspirations based on initial insights, and needed a collaborative partner to help bring it all to life.

Fitbit, the household name and original wearable, saw a risk to its market position when a whole host of competitors began to enter the wearables space.

To reinforce its position, we launched a 360 campaign including TV, a new digital+social ID system that visualized the benefits of data.

Our way in was knowing Fitbit was way more than just a piece of tech on your wrist. It was an incredibly customizable experience that can help anyone achieve their fitness goals. 

Our strategy uncovered that Fitbit not only keeps people inspired, but it helps us better understand our bodies. Knowledge is a powerful tool for self improvement, no matter what size, shape, color or age you are. 

Every body has a story. Fitbit brings each unique story to life with data and helps you write the next chapter.

Our brand campaign celebrated the incredible stories of real Fitbit users. Dancing in the grocery aisle? Pacing around the living room while figuring out how to text your crush back? Yep, those count towards your daily total steps.

The work was globally scaled through a toolkit of flexible, actionable assets that were designed, shot, and animated in Swift’s in-house content studio.