Google Nest

“Hello Doorbell”

Monster Auditions:

The launch of Halloween ringtones on the Nest Hello Doorbell, it was a perfect opportunity to delight consumers.

Google Nest is all about being real—real help, real homes, real efforts—so, naturally, we auditioned real monsters to record spooky Halloween ringtones for the Nest Hello doorbell. Shot mockumentary style, we offer a glimpse behind-the-scenes  into various monsters’ auditions as they work to land this coveted gig in the monster community.

First, we announced the new doorbell sounds - drumming up excitement. Then, released all 4 audition videos on social channels and supported it with paid. Lastly, we followed up with a longer-form mockumentary as a behind-the-scenes wrap.