Hey Mom, the original Hey Google

Hey Mommmmm!

Juxtaposing the helpfulness of Google Assistant with mom’s always-there assistance, the anthem video celebrates her as the original, go-to source for help.
Because before you could answer life’s pressing questions with a “Hey Google” you got the answers you needed with an often-yelled “Hey Mom."

New channel. New look.

To support Google Nest’s new role in the family we launched @GoogleNest, bringing a fresh look and feel to the brand.

Moving away from a previous aesthetic defined by modern, uncluttered settings, the work introduces a relatable vibe, full of the messy moments that reflect real life in all its glory.

Remember that time when...?

We shared playful moments from the video across social, asking people to celebrate and pay homage to moments when Mom was there to save the day.