Swift has added more power and reach to its brand content capabilities by becoming a POSSIBLE agency.
Swift, Renowned Brand Content Specialists, Join WPP-held Digital Creative Agency POSSIBLE.
With a focus on growing their creative brand strategy and content capabilities, POSSIBLE adds digital agency Swift to their expanding global presence. Swift brings an impressive roster of clients, adding Starbucks, Nestle and HTC to POSSIBLE’s already expansive list.
Shane Atchison, Global CEO of POSSIBLE and Swift founders, Liz Valentine and Alicia McVey have been friends for over 10 years and their agencies have competed for client work on more than one occasion. Their camaraderie is founded on a respect for each other’s excellence in digital and Atchison’s mentorship through Swift’s rapid growth. Swift was recently recognized as “Small Agency of the Year, Northwest” by Advertising Age, which speaks to the power of their strategic and creative output, as well as their ability to deliver excellent results for clients.
But there is more than just a strong alignment of expertise. Both agencies place a high value on the importance of culture, with POSSIBLE named as an Advertising Age Best Place to Work in 2014. “Swift’s commitment to generating breakthrough creative tied to tangible business results makes them a natural fit for POSSIBLE,” said Atchison. “Their incredible growth, approach to strategy, unmatched content expertise and string of successful client campaigns have garnered them well-deserved praise and recognition. Our team as well as our clients will benefit from the skills and the top industry talent Swift brings with it.”
Swift will continue to grow and expand its content studio, increasing its ability to provide content “at the speed of life” to more brands globally. “POSSIBLE’s world-wide presence and expertise will allow us to better serve our clients’ ever-expanding needs for global strategy and campaigns with authentic local relevance,” says Valentine.
POSSIBLE, and global media agency network Mindshare recently announced their partnership to create Content+. The Swift acquisition comes on the heels of this relationship and will further enhance the offering of real-time micro-content in a rapid production environment. Both Swift and the partnership with Mindshare accelerate POSSIBLE’s position to better serve clients.
“We share with Swift the belief that substance and style both play a role in a successful campaign,” said Danielle Hawley, POSSIBLE’s CCO for the Americas. “This is core to our ‘Does It Work?’ ideology, which dictates that creativity fueled by data must be tied to business objectives.”
Swift’s headquarters will remain in Portland, where they will continue to grow.
POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference — and makes a measurable impact. On paper, POSSIBLE is 25 offices spanning five continents. In practice, we are 1,100+ people offering local expertise to some of the world’s most dynamic brands. These include Microsoft, P&G, Starwood Hotels and Resorts Worldwide, The Bill & Melinda Gates Foundation, AT&T and Coca-Cola. POSSIBLE is part of WPP Digital; for more information, visit possible.com, or follow us on Twitter @possible, on facebook.com/possible.com and linkedin.com/company/possible.com
Born in 2007, Swift serves global Fortune 500 clients including Starbucks, HTC, and Nestle. With a seamless combination of planning, strategy, design, development and content creation, the Portland-based agency unleashes brand stories "at the speed of life" with the ultimate goal of exceeding client expectations.