HTC: Pushing the Power of One
In the crowded mobile device market, HTC champions independent spirits and tastemakers, empowering users to think of their digital lives in the same way they do everything else: Set the trend. Lead, don't follow. Swift couldn’t have been more eager to partner with HTC to support this ethos by providing comprehensive social media services from strategy and content creation to global community management.
In the world of fruit and vegetable juicing, ‘cold pressed’ is a hot commodity. But we wanted to give it meaning outside of high quality nutrition, to stand for great choices that help our community #PressOn. So we took to social media, identifying and rewarding thousands of fans and would-be fans with a free bottle of Evolution Fresh. The result was not just enthusiasm about juice, but a deeply engaged community celebrating the healthy ways that life is fun.
Starbucks: Siren Stories
Swift has partnered with Starbucks for over a year and a half, delivering integrated digital and social strategy, concepts, content and execution for their seasonal campaigns. Our passion for authentic storytelling, and good coffee, align perfectly with the brand’s sincere dedication to beverages that bring happiness to people’s lives. Highlights include creating their summer #sipface campaign blending social, website, banner and email, celebrating Pumpkin Spice Latte's 10 year anniversary in the fall, multiple campaigns for VIA and launching the #sharejoy campaign to ring in the holiday season.
Nike: 5 years and running
Drawing from a decade of experience with Nike, Swift has been a digital partner for over five years. We have created multi-seasonal social strategies for Nike Women and Nike Running and executed at every level, from concept to development community management. Highlights include day-to-day management of all social channels for Nike Running and Nike Women, website design and support for Nike Digital Sport, and campaign activations for Nike Tennis, Nike Better World, Nike 6.0 and Nike Designed to Move.
OUTSHINE: RAISING THE BAR IN DIGITAL
Is there anything better than a juicy, icy fruit bar? We don’t think so. When Dreyers called on us to refresh Outshine’s digital and social presence, we couldn’t wait to bring our expertise to the table. As Outshine’s digital Agency of Record, we’re reimagining the brand’s website, social strategy, display units, partnerships and loyalty program. “Making it sticky” never tasted so good.